![]() ![]() Following this news, Pornhub's vice president publicly expressed interest in purchasing Tumblr, with a promise to reinstate the previous adult content policies. In May 2019, it was reported that Verizon was considering selling the site due to its continued struggles since the purchase (as it had done with another Yahoo property, Flickr, via its sale to SmugMug). In March 2019, SimilarWeb estimated Tumblr had lost 30% of its user traffic since December 2018, when the site had introduced a stricter content policy with heavier restrictions on adult content (which had been a notable draw to the service). The site, along with the rest of the Oath division (renamed Verizon Media Group in 2019), continued to struggle under Verizon. Jeff D'Onofrio, Tumblr's president and COO, took over leading the company. ![]() Karp announced in November 2017 that he would be leaving Tumblr by the end of the year. Verizon Communications acquired Yahoo in June 2017, and placed Yahoo and Tumblr under its Oath subsidiary. Advertising sales goals were not met and in 2016 Yahoo wrote down $712 million of Tumblr's value. David Karp remained CEO and the deal was finalized on June 20, 2013. Many of Tumblr's users were unhappy with the news, causing some to start a petition, achieving nearly 170,000 signatures. to acquire Tumblr for $1.1 billion in cash. On May 20, 2013, it was announced that Yahoo and Tumblr had reached an agreement for Yahoo! Inc. This launch came only two months after Tumblr announced it would be moving towards paid advertising on its site. In June 2012, Tumblr featured its first major brand advertising campaign in collaboration with Adidas, who launched an official soccer Tumblr blog and bought ad placements on the user dashboard. Arment left the company in September 2010 to work on Instapaper. Tumblr was launched in February 2007, and within two weeks had gained 75,000 users. As none had done so after a year of waiting, Karp and developer Marco Arment began working on their own platform. Karp had been interested in tumblelogs (short-form blogs, hence the name Tumblr) for some time and was waiting for one of the established blogging platforms to introduce their own tumblelogging platform. At the time, Tumblr CEO Matt Mullenweg reported a 58% increase in iOS app downloads and a 57% increase for Android users in the first week of November.Tumblr (original logo shown) was founded by David Karp (left) and Marco Arment (right).ĭevelopment of Tumblr began in 2006 during a two-week gap between contracts at David Karp's software consulting company, Davidville. Tumblr saw an uptick in new users after Elon Musk took the reins of Twitter (Now X) last November, as users were looking for an alternative. The company says it’s also working on improving access to accounts and sideblogs. The platform is looking into making a collapsible version of this navigation and improving the use of screen space for users who have larger screens. These changes include returning settings subpages (Account, Dashboard, etc.) to the right of the settings page instead of having them in an expandable item in the navigation on the left, fixing some issues with messaging windows on smaller screens, and streamlining the Account section to make it easier to get to your blogs. Tumblr says it has incorporated feedback from users during the testing phase and already introduced some tweaks for the new look. Since adding these, we’ve noticed more of you venturing to previously unexplored corners of Tumblr.” ![]() So now, where there’s space, the navigation includes text labels. “Turns out no one likes to press a button when they don’t know what it does. “When adding something new to Tumblr in the past, we’d simply add a new icon to our navigation with little further explanation,” Tumblr wrote in a blog post.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |